What Is 'Revenge Travel' And Why Is It Currently Surging? (2024)

Travel is in high demand even though prices are skyrocketing. Airports have become chaotic because airlines are struggling to meet travel demands. Countries are reopening their borders and easing their COVID-19 restrictions.

With the rise in travel, analysts are calling this era ‘revenge travel.’

Allianz Partners, a travel insurance company, analyzed over 40,000 trip itineraries for this summer. They found that Americans traveling to Europe will increase by 600% from 2021 to 2022.

“Maybe 18 months ago, everybody wanted to buy a Peloton because people were still locked up, and now we’re kind of in a different phase of the pandemic, says Steve Trent, a research analyst for Citi.

Related: Bahamas Drops Travel Health Visa Requirement For Travelers

What Is 'Revenge Travel' And Why Is It Currently Surging? (1)

So what is revenge travel?

Although there isn’t a formal definition, industry experts are saying revenge travel is an increase in people wanting to travel to make up for experiences and time they lost during the pandemic.

It’s a way to show that travelers are over COVID and are finding joy through travel again. It’s a way to get revenge on the last two years.

Stay realistic with travel plans

Travel experts suggest waiting until September or October to book your dream vacation. By then the prices would have gone down, there will be fewer crowds and you’ll have more options for where to book accommodations.

Revenge against COVID-19 is great, but remember that it’s been a rough few years for those working in the travel and hospitality industries.

Related: Delta Pilots Blame Flight Delays And Cancelations On Staff Shortage And Empathize With Passengers

What Is 'Revenge Travel' And Why Is It Currently Surging? (2024)

FAQs

What is revenge travel and why is it surging? ›

Ultimately, “revenge travel” is about payback and taking that trip that was lost due to the global pandemic. It's not just an idea, either. The Transportation Security Administration (TSA) reports its daily checkpoint numbers and shows that travel numbers have steadily climbed.

What is a revenge travel? ›

It wasn't too long ago that experts in the travel industry were talking about “Revenge Travel”, a cultural phenomenon and consumer reaction where there was a surge in people wanting to make up for lost time due to the pandemic by traveling and bagging more experiential adventures.

What are the benefits of revenge travel? ›

Revenge travel has the benefit of personal fulfillment, as well as the potential for new business opportunities. As countries reopen and revenge travelers start filling the skies, we're seeing new ventures on the horizon for entrepreneurs.

How long will revenge travel last? ›

The “revenge travel” phenomenon emerged as a key trend in post-pandemic travel, in reference to trips that travelers took in 2022 and 2023 because they were unable to take them at the height of the pandemic. But late in 2023, various experts began to proclaim that revenge travel has ended.

What is revenge travel and is it still happening? ›

Born out of the period when countries slowly started opening up their borders amid vaccination during the covid-19 pandemic, the term is frequently used to describe the long-awaited trip that some people were unable to take during lockdown and the general sense of wanderlust and urgency to move around again after being ...

Is travel revenge over? ›

CNBC reported on a study by Morning Consult that Canadians' interest in travel has dropped, in part because of a reduction in the anger and urgency we once felt. Revenge as a reason for travelling simply isn't sustainable. Travel has never been just about taking the trip. It's about being present while you're on it.

How can I travel if I'm broke? ›

45 Genius Travel Hacks For When You're Broke AF
  • Plan around off-peak travel times.
  • Stay in hostels.
  • Take free classes.
  • Fill up on free hostel food.
  • Venture off-the-beaten-path to save money.
  • Treasure experiences over material things.
  • Work in a hostel.
  • Check visa costs before you travel.
Nov 7, 2022

Why is everyone traveling now? ›

Americans were committed to traveling in 2022. The appeal to reconnect with loved ones, get a change of scenery and possibly even use vouchers or credits from trips canceled by the pandemic outweighed any exasperation from high prices or difficult transit experiences.

Why are so many people flying? ›

One of the main reasons is that it is faster than other modes of transportation. Air travel is by far the quickest mode of travel when traveling long distances, cars, buses, and even high-speed trains can't really compete.

Can a vacation save your life? ›

For both men and women, studies show that taking a vacation every two years compared to every six will lessen the risk of coronary heart disease or heart attacks. Improved mental health: The University of Pittsburgh's Mind-Body Center found vacations increase pleasant emotions while reducing depression.

Why is traveling worth it? ›

8. Travel Helps You Know More About Yourself. Travel allows you to learn about more than just the places you visit, but, more importantly, it allows you to learn about yourself. During travel, you learn how much you are capable of and how much more you can do when you face new circ*mstances and encounter new problems.

Will travel decline in 2024? ›

Skift Research said in its newly published 2024 Global Travel Outlook that revenue growth for the travel industry will likely decelerate. However, Borko writes the slowdown isn't a sign of weakness.

Are more people traveling in 2024? ›

Nearly all surveyed (91%) say they have plans to travel domestically in 2024, with four in 10 (40%) planning to travel more than they did in 2023.

Is travel down in 2024? ›

Despite expectations for travel costs to rise 3.5% year-over-year in 2024, travelers have an average of about 4.9 trips planned per person, a 2% rise above 2019 levels, according to a survey of over 500 U.S. travelers by Jefferies. Short-term rental company Airbnb (ABNB.

Why has travel increased? ›

There is a strong demand for travel as people are eager to make up for time lost during the pandemic. As easyJet CEO Johan Lundgren stated in May 2023, “Travel is the only discretionary expense people are prepared to maintain or increase,” indicating a high consumer desire for travel experiences over goods.

Why does a vehicle surge? ›

The common causes of engine surging are due to 2 factors a default in the ignition system or a malfunction of the fuel delivery system. These 2 systems can cause surging while idling, engine surge on start-up, or car surging when stopped.

Why do I have the sudden urge to travel? ›

People's desire to travel to places other than where they currently live is a broad perspective that can have many causes, ranging from the human being's unbridled curiosity to the desire to escape the monotony or suffering of his current life. As a result, it has a lot to do with psychology.

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