Wix eCommerce Solutions & Features | Wix.com (2022)

Table of Contents
Storefront & eCommerce website 500+ professional templates Mobile-optimized storefront Multichannel sales Global eCommerce business Custom domain name Custom online store Extensive media library Robust blog platform Work with an eCommerce expert Cart & checkout Free SSL certificate 50+ secure payment gateways Currency Converter Integrated Members Area Free shipping Custom shipping rates Debit/credit card payments Express checkout Abandoned cart recovery Discounted shipping rates Delivery & curbside pickup Products Multichannel inventory management Product organization Built-in SEO tools Import/export products Multiple product variants Product imagery Digital goods Product flexibility Subscriptions Store management Catalog & inventory management Hassle-free fulfillment Smart business automations Smooth refund process Streamlined shipping Dropshipping Email marketing campaigns Customer profiles Mobile app Marketing & SEO Built-in SEO tools Social posts Facebook & Instagram ads Discounts Product reviews Customer loyalty & engagement Lead generation Branded marketing campaigns Payments 50+ payment gateways Native payment solution Buy now, pay later (BNPL) Competitive processing rates Secure online payments Seamless checkout experience Online & in-app payment Flexible payment and billing Personalized payout schedule Built-in chargeback & refund tools Store analytics Business insights Traffic reports Custom reports Top products Google Analytics Business reports Analytics on mobile Wix Owner app Order fulfillment Inventory management Mini POS Customer care Mobile dashboard Real-time product edits Fully synced store Coupons on the go 24/7 marketing eCommerce apps Dropshipping Print on demand Fulfillment & warehousing Multichannel fulfillment Reviews Shipping integration Google Shopping Social proof Finances Find quick solutions We’re here for you Contact us Hire a professional FAQs Videos

Discover all the features you need to build, run and grow your eCommerce business.


Store management


Store analytics

eCommerce apps

Wix Owner app

Storefront & eCommerce website

Customize your online store to create an exceptional shopping experience—from storefront to checkout.

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500+ professional templates

Design the store you’ve always envisioned. Choose from over 500 stunning templates to suit every eCommerce business and customize anything exactly the way you want.Explore online store templates

Mobile-optimized storefront

Sell and market your products to customers on the move. With an advanced, built-in mobile editor, your online store looks great on any device—desktop, tablet and mobile.

Multichannel sales

Build and host your state-of-the-art Wix store and expand your commercial reach with multiple sales channels. Sell on Facebook, Instagram, Google Shopping, eBay and more—from a single dashboard.

Global eCommerce business

Adapt your business to an international audience. Translate your store into 90+ languages with Wix Multilingual, create local subdomains and optimize all translated sites for SEO.

Custom domain name

Establish your online presence and help shoppers find your store with a custom domain name. Buy your branded domain through Wix or quickly connect one you already own.

Custom online store

Create a unique and memorable shopping experience. Tailor every aspect of your site, including your storefront, custom cart and express checkout, to convert shoppers to customers.

Extensive media library

Grab your customers’ attention with incredible, eye-catching imagery. Access a free library of 1M high-resolution images from Unsplash and interact with visitors using exclusive videos from Wix.

Limitless customization with APIs

Extend our platform even further with flexible technology. Open APIs and Velo by Wix let you quickly connect your tools to create custom solutions—from ERPs to fulfillment services.

Robust blog platform

Engage and grow your customer base by adding a blog to your site. Set up your blog, share your content on social and enjoy built-in features, like scheduled posts and additional blog contributors.

Work with an eCommerce expert

Need some help? Hire an eCommerce professional to create, design, market or optimize your online store.
Find a Wix Partner

Cart & checkout

Convert shoppers to customers by offering a streamlined, secure checkout.

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Free SSL certificate

Protect your Wix store and customers with a free 256-bit SSL certificate. All of your site content, personal information and payments are secured by advanced, end-to-end encryption.

50+ secure payment gateways

Select a payment solution that best suits your business and region. Choose from dozens of leading payment gateways, from our native Wix Payments solution to third-party gateways like PayPal, Stripe, Square

and more. View all available payment gateways

Currency Converter

Let customers browse your shop in their local currencies, worldwide. Add our currency converter to your store and choose the currencies you want to display on your site, hassle-free.

Integrated Members Area

Create a loyal customer base with exclusive member accounts. Once they log in, members can create a wishlist, view their order history, follow your forum, manage their events, get express checkout and more.

(Video) The Wix eCommerce holiday load test | Wix.com

Free shipping

Boost your sales by offering customers free shipping. Create a free shipping rule above a set price point or gift your customers a dedicated coupon.

Custom shipping rates

Set your own shipping rates for products with specific delivery costs. Determine your rates by region, category, weight and price range, or create a flat rate shipping rule.

Debit/credit card payments

Instantly accept secure credit and debit card payments from all major brands, including Visa and American Express. With transparent pricing, you get one fixed rate for all credit cards.Learn more about Wix Payments

Automated sales tax

Get automated sales tax calculation in just a few clicks. Offer customers a transparent checkout process with the most current, geo-specific tax rates from Avalara® for every transaction, worldwide.Learn about automated tax

Express checkout

Encourage customers to purchase your products faster by sending them straight to checkout. Add standalone Pay buttons anywhere on your site to instantly accept payments for specific items.

Abandoned cart recovery

Turn leads into customers by recovering abandoned shopping carts. Send automated emails encouraging shoppers to complete their purchase on your site and offer related products.

Discounted shipping rates

Get shipping rates at an automatically reduced cost from popular carriers in your region, like USPS. You can also integrate with Shippo to choose from an international network of carriers.

Delivery & curbside pickup

Let customers choose how they get their orders. Offer delivery to their doorstep or let customers collect orders in person with store pickup.


Build your product catalog and create collections so customers can easily browse and shop your store.

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Multichannel inventory management

Manage and sync your entire inventory on Wix—for all your sales channels. Monitor your stock levels, track top products and stop selling when your inventory is sold out.

Product organization

Arrange your products by category, style, sale and more. Create categories and add products to one or multiple collections, then design how they appear on your storefront.

Built-in SEO tools

Boost discoverability and drive organic traffic to your store. Get an actionable SEO setup plan, index your site on Google in seconds, and start optimizing your site for search engines. Discover Wix SEO

Import/export products

Easily create and share a list of your store products. Import and export CSV files of your inventory or use one of Wix's import/export apps, like Cart2Cart.

Multiple product variants

Sell different variations of your products. Add multiple colors, materials, sizes and more, and customize your products’ weight, price and stock accordingly.

Product imagery

Build trust with potential shoppers by adding multiple high-resolution images and videos for your products. Showcase product variations, scale and how to use each item.

Digital goods

Offer digital products for sale in your store. Add your music, fitness classes, eBooks and more to let customers purchase and instantly receive their downloadable orders via email.

Product flexibility

Add up to 50K products to sell in your store. Seamlessly manage them from your dashboard and make changes to your offering at any time


Grow your business’ cash flow with subscriptions. Package and market your products as custom subscription boxes to generate recurring revenue and improve inventory predictability.

Store management

Run your entire business efficiently from one powerful eCommerce platform.

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Catalog & inventory management

Manage your store catalog and inventory smoothly. With open APIs, you can easily connect your preferred inventory tools to your Wix store, keeping everything fully synced at all times.

Hassle-free fulfillment

Simplify storage and fulfillment with third-party solutions. Add suppliers and manufacturers you work with to your system or connect to leading warehousing services like ShipBob.

Smart business automations

Streamline your workflow with custom business automations. Send automated reminders to shoppers or suppliers and save valuable time with triggered, prioritized tasks for your team.

(Video) Create an Online Store That Stands Out | Wix eCommerce

Smooth refund process

Monitor and handle refunds with ease. Cancel store orders and issue your customers partial or full refunds to their payment method, right from your dashboard.

Streamlined shipping

Handle shipping and print labels for all orders from a single dashboard. Get competitive rates from leading domestic and international shipping services. Print and pay for shipping labels with Wix or partner apps like Fetchy and ShipStation.


Expand your product offering and get order fulfillment with no inventory risk or costs. Source and sell products with dropshipping or create and sell your own print on demand products—all from your Wix dashboard.

Email marketing campaigns

Attract repeat customers with automated email campaigns. Choose a beautiful template and customize to send product promotions and special offers to your contacts. Your emails will be automatically triggered, saving you valuable time.

Customer profiles

Get to know your customer base to learn how to target it better. Gain insight by reviewing your customers’ order history, shopping habits and contact information.

Mobile app

Manage your business on the go with the Wix Owner app. Use our easy mobile solution to add new products, fulfill orders, track your inventory, get notified about sales, offer coupons and more—anywhere, at any time.
Learn more about the Wix Owner app

Marketing & SEO

Promote your online store with a suite of advanced marketing tools.

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Built-in SEO tools

Boost discoverability and drive organic traffic to your store. Get an actionable SEO setup plan, index your site on Google in seconds, and start optimizing your site for search engines. Discover Wix SEO

Social posts

Create and share your branded content on any social media channel. Establish your online presence with eye-catching posts on Facebook, Instagram, Pinterest, Twitter and more.

Facebook & Instagram ads

Target the right shoppers with automated ads on Facebook and Instagram. Create a campaign and let Wix handle the rest: audience targeting, ongoing A/B testing, sales tracking and more.Learn more about Facebook Ads by Wix


Attract customers to your store by offering coupons. Target your shoppers with promo codes for free shipping, discounted prices and percentages, and 1+1 sales.

Product reviews

Build brand trust with customer reviews for your products and store. Let shoppers share what they think of your products and customer experience to encourage others to buy.

Customer loyalty & engagement

Engage your audience with native marketing solutions. Attract repeat visitors to your site with newsletters, add a blog, interact via live chat and create loyalty programs.

Lead generation

Turn visitors into shoppers. Add customizable forms to collect contact details, take payments online, ask for product or store feedback and more.

Branded marketing campaigns

Draw customers back to your store with unique email marketing campaigns. Choose one of our beautiful email templates and customize to suit the look and feel of your brand.


Get advanced payment solutions from Wix and handle all business transactions from one dashboard.

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50+ payment gateways

Find the best payment solution for your business and location. Connect Wix Payments or choose from 50+ leading payment gateways worldwide, like PayPal, Stripe, Square and more. Discover all payment gateways

Native payment solution

Instantly accept major debit/credit cards and other popular payment methods with Wix Payments. Manage your entire business from a single dashboard, including all store orders, refunds, payments and payouts. Learn more about Wix Payments

Buy now, pay later (BNPL)

Get paid upfront and empower shoppers to buy now and make affordable payments over time. Choose from popular BNPL solutions in your region and start offering flexible payment options at checkout.

Competitive processing rates

Get fixed payment processing rates for your business based on your payment method and transactions. With transparent pricing from Wix Payments, you get one fixed rate for all credit cards.

Secure online payments

Protect your customers with advanced online encryption and the strictest standards. Offer PCI-compliant on-site and in-app checkout and avoid fraud attacks with Wix’s AI, rule-based risk system.

Seamless checkout experience

Reduce abandoned carts and boost your sales with a streamlined checkout. Let your customers pay for products and services without ever leaving your site.

Online & in-app payment

Allow your customers to pay from any device, anywhere. Customers can instantly pay for goods on your site or on the Wix Owner App via credit card, digital wallets, bank transfers and more.

Flexible payment and billing

Build customer loyalty and earn residual revenue by offering one-time and recurring payments. Let customers pay as they go or purchase memberships, subscriptions and packages.

(Video) Wix Ecommerce Features

Personalized payout schedule

Get paid directly to your bank account on a payout cycle that works for you. With Wix Payments, you can choose from daily, weekly or monthly payouts to control your business’ cash flow.

Built-in chargeback & refund tools

Swiftly respond to refunds and chargebacks. With Wix Payments, you can handle refund requests and act on chargebacks from your customers with a convenient, integrated chargeback dispute tool.

Wix Point of Sale (POS)

Sell online and in person with our powerful POS solution. Wix POS lets you review and manage your entire inventory, all sales, orders, payments, payouts, customer profiles, analytics and more—wherever you sell. Shop Wix POS

Store analytics

Make informed decisions with detailed, built-in eCommerce analytics and insights.

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Business insights

Monitor your store’s performance and review your sales success with an integrated analytics dashboard and professional reports. Analyze your revenue, marketing campaigns, customer base, top-selling products and more.

Traffic reports

Focus your marketing efforts with site traffic analytics. Learn how much traffic your site is getting, how visitors find your store online and view their specific referral points.

Custom reports

Tailor your business reports to show your most important data, including revenue breakdowns and customer behavior. Choose how to visualize your stats, either creating a custom report from scratch or editing readymade reports from Wix.

Top products

Monitor your store with up-to-date product metrics and reports. Review which items are your best (and worst) performers based on the highest quantity sold, most revenue earned and most viewed.

Google Analytics

Learn from Google Analytics how visitors behave in your online store. Wix automatically sends events to Google about your store products, so you can view actions like product clicks, add to cart, payments and purchases.

Business reports

Send detailed reports for your store to interested stakeholders, such as investors or your accounting firm. You can also export these documents to your spreadsheet tools as a CSV file.

Analytics on mobile

Track your store's performance on the go from the Wix Owner app. See an overview of your main stats at a glance or examine them in detail, including site visits, sales, top products, conversion rate and more.

Wix Owner app

Start your day on the orders page, end it with analytics—all from your mobile device.

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Order fulfillment

Accept payments and fulfill orders from your mobile device. Send order confirmations and invoices, manage refunds, contact your customers and more, without skipping a beat.

Inventory management

Oversee your inventory from anywhere. Add or remove products, update prices and scan product barcodes, right from your phone.

Mini POS

Transform your phone into a mobile point of sale system. Accept payments from customers in person and manage your online and offline inventory, sales and store pickups.

Customer care

Connect with your customers whenever you like. View their order history, offer special promotions and talk to visitors directly on our live chat feature.

Mobile dashboard

Keep track of your business while you’re on the move. View your store performance at a glance and set up real-time push notifications to let you know when something requires your attention.

Real-time product edits

Make quick changes to your product catalog at any time. Update descriptions, add new product media or take a photo to instantly upload it to your store.

Fully synced store

Use your Wix Owner app freely. Your on-site and in-app sales and store data remain automatically synced and up to date at all times.

Coupons on the go

Offer coupons so you never miss a lead. Instantly create custom store coupons and send them to shoppers via email marketing or chat.

(Video) Start Your E-commerce Business with Wix.com | Sell Online with Wix e-commerce

24/7 marketing

Update customers about your business anytime. Let them know about new products and sales with push notifications and email marketing campaigns.

Discover the Wix Owner app

eCommerce apps

Customize and scale your eCommerce business with any of our industry-leading apps.

Wix eCommerce Solutions & Features | Wix.com (9)


Grow your product offering. Source and sell from millions of high-quality items on Modalyst and its multiple integrated platforms, like AliExpress—minus the overhead costs.

Print on demand

Sell your own custom merchandise online. Create and sell merchandise featuring your logo, designs and branding with Printful and Printify.

Fulfillment & warehousing

Simplify storage and fulfillment with a 3PL service. Improve warehousing, transit times, shipping costs and the overall delivery experience with major providers like ShipBob.

Multichannel fulfillment

Focus on scaling your business by integrating Multiorders. Manage fulfillment and inventory for all your sales channels, keeping everything fully synced across the board.


Build brand loyalty by letting customers share their experience. Collect and showcase high-quality product and store reviews on your site with apps like Kudobuzz Reviews.

Shipping integration

Handle delivery with global shipping services. Get better rates and faster shipping with efficient carriers like Shippo, ShipStation and Fetchy.

Google Shopping

Drive more sales with Google Shopping apps like Adscale. AI technology powers crosschannel advertising, automatically creating and optimizing ads on YouTube and all Google channels.

Social proof

Show shoppers a pop-up notification every time you make a sale on your site. Create buyer urgency and convert more visitors into paying customers with Sales Pop.


Handle your store finances with professional tools. Simplify accounting, invoicing and more with major apps like Quickbooks and Freshbooks.

Browse the Wix App Market

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

We’re here for you

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Hire a professional

Get matched with the right agency or freelancer for your business.

Hire a Wix Partner

Build your eCommerce business with industry-leading tools.

(Video) Wix Ecommerce: Sie wollen einen Onlineshop erstellen? Die Vor- und Nachteile im Test

Create Your Store


What is Wix eCommerce solution? ›

Wix POS lets you review and manage your entire inventory, all sales, orders, payments, payouts, customer profiles, analytics and more—wherever you sell.

Is Wix good for eCommerce websites? ›

Wix is the best all-around ecommerce platform around today. If you're setting up your ecommerce business and don't have much tech or web design knowledge, then Wix is the perfect place to get started, make money, and build your brand image.

What are the functions of Wix? ›

It has a user-friendly platform that makes it easy for anyone to create a website. Plus, there are many templates to choose from, and you can also create a custom design. Wix also offers a wide range of features, including SEO tools, eCommerce capabilities, and social media integrations.

What is Wix store? ›

Wix Stores gives you all the tools you need to create a sleek, professional online store and grow your eCommerce business. You can display your products in stunning galleries, accept secured checkout, sell on multiple sales channels, and add dropshipping products to your store.

Is Wix eCommerce free? ›

With Wix, you can start your eCommerce website for free with no limited trial. Once you're ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans.

Does Wix eCommerce cost money? ›

Wix eCommerce starts at $23 per month for their Business Basic plan. Their VIP plan has the exact same online store features, but includes extras such as the ability to sell subscriptions, sell in multiple currencies, and automated sales taxes .

How much does Wix take per sale? ›

Wix uses the industry-standard processing fee of 2.9% of the sale amount plus $0.30.

How much does Wix charge to sell products? ›

The three Wix plans which let you sell online are: Business Basic – $34/month. Business Unlimited – $38/month. Business VIP – $64/month.

How many products can I sell on Wix? ›

You can offer up to 50,000 products in your online store. Sell physical or digital products, increase revenue with product subscriptions, connect the right payment method for your business, and start taking secure payments online.

What are the advantages of Wix? ›

Advantages of using Wix
  • Attractive, well-designed templates. ...
  • It's very beginner-friendly and can literally design itself. ...
  • AI-based website design can build your website for you. ...
  • Wix app market lets you add more features and functionality. ...
  • Great extra features. ...
  • Robust customer support. ...
  • Great bang for the buck.
Apr 21, 2020

What are characteristics of Wix? ›

Wix Features
  • Choose from over 500 designer-made templates for every business. ...
  • Design your site exactly the way you want with innovative drag and drop. ...
  • Drive organic traffic with built-in SEO tools, customizable meta tags and more. ...
  • Your website will automatically look amazing on any device.

Who uses Wix com? ›

10 Big Name Companies that use Wix
  • Sap.
  • Deloitte.
  • CBS.
  • Hilton.
  • Lyft.
  • Hamilton Island.
  • Barpay.
  • Islango.
Sep 12, 2021

Can I sell products on Wix? ›

With Wix, you can sell digital or physical products, source products from marketplaces like AliExpress, create custom merchandise and more.

How much does a basic eCommerce website cost? ›

Cost Breakdown of eCommerce Websites
2 more rows
Jun 15, 2022

How do I start a successful eCommerce business? ›

How to start an ecommerce business
  1. Find product opportunities and choose what to sell.
  2. Thoroughly research your competition and write a business plan.
  3. Choose a logo and name and set up your online store.
  4. Choose your shipping strategy and set sales and marketing goals.
  5. Launch your business.
Feb 11, 2022

Does Wix own my website? ›

When creating a site with Wix, you won't own our website. You won't own your design. You're simply one of thousands of subscribers to the Wix platform, which you are granted a revocable license to you. In fact, Wix makes you agree to all of this upon signing up for its services.

Why is Wix so hard to use? ›

The biggest problem with Wix is it makes it easy to create a website that you think is great and it has given a lot of people the perception of having a good website when that's far from the truth. Websites are not brochures and they shouldn't be treated that way.

Is Wix better than WordPress? ›

WordPress is far superior to Wix as a web publishing platform for any kind of website. While Wix offers an easy-to-use website builder, you can accomplish a lot more with WordPress over the long run. See our guide on how to make a website using WordPress for step by step instructions.

Is Wix good for small business? ›

Wix is particularly good for small businesses due to its in-house features, large app store, and SEO tools.

How much is Wix domain after free year? ›

Registing Your Domain Name With Wix

Registering a domain name with Wix costs $14.95 / year. Private Registration for your domain name costs an additional $9.90 / year. The first year of domain names are free if you purchase an annual plan.

How much should I charge to build a Wix website? ›

Skilled Wix web designers make about $75 per hour. The cost of designing a website by a Wix expert is between $50-$100 per hour, and developing is between $100-$200 per hour.

Is Shopify the same as Wix? ›

Both Wix and Shopify allow you to sell physical, digital, and service products. However, with Wix, you will need an app to sell service products, while Shopify requires a third party integration to sell digital products. The ability to sell the other two product types is built into each platform.

Does Wix use Shopify? ›

Wix ecommerce simplified

Start selling products securely on your Wix website in minutes. The Shopify Buy Button offers all the functionality of Shopify in your own mini online store. Getting started is easy. Choose the product you want to sell, generate your embed code, and paste it onto your website.

What is Wix and its features? ›

Wix is a beginner-friendly website builder that allows you to use their editor without hassle. Everything is visual, and you can just focus on building your site.

Is Wix better than WordPress? ›

WordPress is far superior to Wix as a web publishing platform for any kind of website. While Wix offers an easy-to-use website builder, you can accomplish a lot more with WordPress over the long run. See our guide on how to make a website using WordPress for step by step instructions.


1. Omnichannel Verkäufe mit Wix eCommerce
(Wix Deutsch)
2. Entwickle deine eCommerce-Strategie für 2021 | Wix.com
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3. Wix eCommerce | Advanced eCommerce SEO
4. Wix eCommerce Honest Review
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5. Building Your 2021 eCommerce Strategy | Wix eCommerce School | Wix.com
6. eCommerce Webinar | Schritt für Schritt zum eigenen Shop | Wix.com
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